Amy has a strong eye for detail and a clear understanding of how brands are built and grown online, blending creative direction with strategic execution.

She has created and scaled multiple brands from the ground up, working across brand development, website design, content creation and photography, and ongoing digital marketing management. Her work includes concept development, visual storytelling, photography direction and shoots, content planning, copywriting, and campaign execution not just strategy, but hands-on creative production that gives brands a cohesive, confident presence.

Alongside this, Amy has worked as a freelance and white-label content creator, photographer, website designer, and digital marketer, supporting businesses across a range of industries. She understands how to create content that not only looks good, but works. content designed to engage the right audience while supporting clear business goals.

With experience across platforms including Google, Meta, and Shopify, she combines creativity with data-led decision making, ensuring creative output is guided by insight and intent.

With a background in psychology, Amy brings a human-centred approach to both creative and digital work, designing content and strategies with real people in mind not just algorithms.

The Social Edit was created to offer businesses a considered, strategic approach to brand, content, and digital presence, bringing together photography, content creation, and marketing strategy to build brands that are clear, intentional, and designed to grow.